To sell your products on Amazon.com.au you need a barcode number to use as a unique identifier for your product, and our barcode numbers are ideal for this. We have many happy customers using our barcode numbers to sell their products on international Amazon stores including Amazon.com, Amazon.co.uk, Amazon.de etc (for some examples, see our Products on Amazon page here) Our barcodes can be used both in online retail stores (such as Amazon, eBay, CD Baby etc), and in physical retail stores, both in New Zealand & worldwide.
Amazon’s system uses 12-digit versions (UPC) without the leading 0 – both versions of the number are the same, and belong to you – but Amazon tends to prefer the 12-digit version at the moment. You may be asked to submit your barcode number dropping the lead 0.
Also, we have been advised by customers that Amazon require their website address (URL) on the barcodes invoice – so please let us know (when you purchase barcodes or later) that you would like your website address on the invoice/receipt.
IMPORTANT Update August 2020
Amazon keeps changing its listing requirements. Currently, the ‘Brand’ field is VERY sensitive for Amazon.co.uk and Amazon.com and possibly Amazon.com.au
NOTE: Because Amazon keeps changing its listing requirements, we cannot guarantee that our barcodes will be accepted by Amazon.
BUT – there are thousands of products listed on Amazon using our numbers – see Products on Amazon page.
Amazon are increasingly pushing their suppliers to join the Amazon Brand Registry, which requires an active registered trademark and the ability for you to prove your rights to use that – see https://brandservices.amazon.com.au
It is also possible to apply to Amazon for GTIN (barcode) exemption – see https://sellercentral.amazon.com/gtinx/ Exemption is provided for brand and category and you do not have to apply for exemption for each product.
For the latest demonstration of listing on Amazon, please see https://youtu.be/e36o35CLUHY – it shows how crucial the ‘Brand’ field is when listing.
“How do I use my barcode on Amazon?”
If you have products that you want to list on Amazon, you will need barcode numbers for them. Amazon requires a unique barcode number for each individual listing on its websites. Our EAN-13 barcode numbers are perfect for use as “Amazon Barcodes”. Amazon has confirmed that our Amazon barcode numbers are acceptable and meet their standards. We have many customers using our barcode numbers on their products. Our Amazon barcode numbers can also be used on other online shops (eg. eBay, CD Baby or Play.com), and in normal retail stores.
Note: You will need a unique barcode number for each separate listing on Amazon. It is your choice whether to make separate listings for each different variation (size/colour/design) of your product or to just make one general listing for your product & get your customers to specify the size/colour after ordering.
If you prefer your barcode in 12-digit UPC-A format (instead of 13-digit EAN-13 format), that is fine – just let us know when making your order – we can supply these Amazon barcode numbers as either 13-digit EAN13 barcodes or as 12-digit UPC barcodes.
After you make your order, you will receive a unique EAN-13 barcode number(s) via email.
We process orders quickly (instantly for EAN-13 barcodes and carton codes).
After receiving your barcode numbers, you can begin using them immediately: just assign them to your products, and then enter the barcode number into the online form when listing each of your products on Amazon.
Once Amazon has received your listing, they will then also assign their own unique code to your product (this is called an ASIN or Amazon Standard Identification Number).
If you are storing and dispatching the products yourself, you won’t need to put the barcode image onto your product (but you can if you wish to). However, if you are using the Amazon warehousing & dispatch arrangements, you will need to put the barcode image onto your product.
For information on how to successfully list your product with Amazon, watch our video here with a step-by-step guide on how to list products on Amazon.
Here are some common questions:
[Expand How many barcodes do I need?] It is best practice to get a different barcode for each product or product variation. This is because stores use barcodes for two primary purposes: 1. Barcodes are used for obtaining the price of the product when scanned at the checkout. 2. Barcodes are used for keeping track of stock and deciding when to reorder an item.
This means that if the retailers only use barcodes for option 1, you can get away with having the same barcode for 2 product variations (i.e. different colours of the same product), however, if the retailer uses barcodes for option 2 as well, then a different barcode will be required for each product variation.
In general, retailers prefer to stock products that will be straight forward to manage. Some retailers may prefer not to stock products if they have to manually count how many are left of each size and reorder accordingly. Therefore it is recommended that you have a different barcode for each variation.[/expand]
[Expand Will Your Barcodes Work Worldwide?] Yes they will. We can supply both EAN-13 Barcodes (which are used worldwide) and UPC-A Barcodes (the USA and Canada).[/expand]
[Expand Do Your Barcodes Work in Every Shop?] Our barcodes are accepted in nearly all stores worldwide, however, there are a few exceptions. For further details, please see Barcode Acceptance.[/expand]
[Expand What Type of Barcode Do I need?] If you’re not sure which kind of barcode you need for your product, our quick rule of thumb is as follows:
Selling in the USA = UPC-A
Selling internationally = EAN-13[/expand]
Don’t see what you’re looking for? Take a look at our answers to common questions.
“Great service, exactly as advertised. Was very impressed by the fast turnaround. Highly recommended if you need barcodes and don’t want to pay through the nose.” Chris L
“Thank you so much for this! Your help (and knowledge) is very much appreciated!!” Joanne
“Thank you very much for you prompt professional service, I am sure we will use your Company again” Ross
“Thanks for getting this to me so promptly.” Al
“A rapid, simple, and effective way of obtaining a barcode or two without involving one-self in the initial expense and then the on-going financial obligation that not all of us want nor need to spend. Thank you” Miles